After our class discussion the other day about branding and packaging, it really got me thinking about how I chose a product in the store when I know nothing about it. For example. I'm always really interested in different wine packaging and labeling. I don't know much about wine in itself, so when I get a chance to go to the store, a lot of times I find myself picking up a bottle that has an appealing design. I'm sure many other people do the same thing with all different types of products. I think that it's just human nature that we pick something up that is appealing to us when we don't know exactly what we're looking for. Many people don't realize the time and effort that is put into the design of packaging. Like we discussed in class, along with looking good, packaging has to be sturdy, protect the product from damage, but also be cost efficient. There are so many creative ways to package products now a days, but many people just look past it.
Here's a link that shows examples of unique packaging ideas, number 7 really supports what I mentioned above.
http://www.boredpanda.com/creative-product-packaging-part3/
Can anyone think of a time when they bought something primarily due to the packaging? If so, what was it?
No comments:
Post a Comment