What are the biggest influences on consumer buying decisions in your opinion?
The biggest influences on consumer buying decisions in my opinion are definitely what I see around me every day. We all know that technology has continued to rapidly advance, and new devices are coming out all the time. Especially in our generation, I think our friends, family, and classmates are a strong influence on what we purchase. Like Ashley mentioned, the iPhone is a great example of this. Over the past two years, Apple has made the iPhone more available to consumers, especially since newer editions are coming out even faster. I've heard so many people ask their classmates or friends why they chose an Android over the iPhone.
Personally, when I see my siblings purchase something, I'm curious as to why they bought it and what it offers. Although advertisements for new products are effective in influencing consumers, I think that who we surround ourselves with every day is the main influence on buying decisions.
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