After responding to a blog post about effective strategies in advertising, I started to think about other creative approaches that companies use to get their product out there. Along with using humor, I think that commercials that have different series is a great way to get peoples attention. One commercial series that comes to mind is the Captain Morgan commercials. The company combines humor and creativity to promote their rum. The commercial that urges customers to use a designated driver shows a pirate in a tiny row boat, pulling a larger boat full of drunk pirates and women is a funny way to address a serious matter.
Another example of a company that uses this marketing strategy is Progressive Insurance. The woman in all of the commercials, Flo, has created an image for herself and the company. It almost makes customers and viewers look forward to the next commercial, like you would with a TV show. Does anyone have another example of a company that uses this technique?
Here's the link to the Captain Morgan commercial:
http://www.youtube.com/watch?v=Aj-W0ookFnQ
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