While looking through a few other blog posts, I saw that people were focusing a lot on cause- related marketing. Cause- related marketing is a great way to market your company while supporting a non-profit company at the same time. Last year, AT&T got together with TOMS, a non-profit company that donates a pair of shoes to children in need with every pair of shoes they sell, and launched a successful commercial.
In the commercial, the founder of TOMS shoes, Blake Mycoskie, is in a third world country helping children out by providing them with a pair of shoes. He continues to explain how his business wouldn't be where it was today without his cell phone carrier to assist him along the way. As we all know, not all children have the simple luxury of owning a pair of shoes. AT&T, one of the worlds largest mobile carriers, not only supports TOMS but also aids the company in advertising what they do. I think that cause-related marketing is a great way to get smaller, non-profit organizations recognized as well as a smart strategy for larger companies (like AT&T) to show their core values.
There are so many other examples of cause-related marketing that we tend to overlook every single day. Does anyone remember seeing a commercial like this within the last year that really stuck out to you?
Here is the link to the commercial:
http://bx.businessweek.com/cause-related-marketing/view?url=http%3A%2F%2Fmatthewalberto.com%2F2012%2F07%2Fatttoms-shoes-commercial-is-a-great-example-of-cause-related-marketing%2F
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