In response to Cody Crawford

I completely agree with Cody when he says that relationship marketing is a good strategy to use while trying to keep customer satisfaction. Relationship marketing and customer satisfaction go hand in hand, seeing that they are both concerned with listening to what customers want/need. A company that uses relationship marketing as one of their strategies, like most airlines do, is more open to hearing what their customers have to say compared to one that uses more of a production orientation strategy. Customers are also more prone to keep coming back to a company that uses relationship marketing because it makes them feel like their business is appreciated, and they aren't just being scammed.