Within the past few weeks, Amercian Eagle Outfitters has launched an ad campaign for their new line of "skinny jeans" showing young adults wearing the jeans, doing every day things. The commercial was a huge hit, receiving millions of YouTube views. This got people talking about the company, until many people started to question if the jeans were actually real or not. American Eagle eventually admitted to the public that the jeans that were being advertised were actually just painted onto the people, and they weren't actually selling them.
This technique was a great way to get people talking about American Eagle. Whether the jeans were real or not, they do sell skinny jeans in general. Thinking back on the past few weeks, I remember seeing this video all over different sources of social media. The ridiculously "skinny jeans" in the commercials caught consumers attention, bringing this company's name back into the public eye again.
Did anyone see this commercial online when it came out? Do you think that AEO made a smart decision by marketing their brand this way?
http://www.youtube.com/watch?v=IfNF57jHbFc
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