If Dunkin Donuts strays away from marketing and producing doughnuts in the future, I don't think it will dramatically effect the company's success. Personally, I don't know many people who go to DD to specifically purchase doughnuts anymore, although it might just be because of my age. I think that society is strongly encouraging everyone to eat healthier, along with providing children with healthier options as well. Even though DD's breakfast sandwiches aren't the healthiest choice, they aren't full of sugar like doughnuts are. The majority of DD customers are loyal ones who count on the fast food chain to provide them with their morning coffee on their way to work every day.
I think that customers will definitely still think of Dunkin Donuts when they're looking to find a doughnut, even if DD isn't marketing towards them anymore. The chain's name includes the word doughnut, and even in 20 years from now when doughnuts aren't a popular food product anymore, I think people will still assume that they can purchase doughnuts here.
Does anyone think that this will negatively effect the Dunkin Donuts chain? If so, how?
No comments:
Post a Comment