Thursday, April 4, 2013

In Response to Parker Hayne's Post

Do you think it's wrong that house hold cleaning supplies always feature a women in the advertisements? 

Personally, I don't think it's wrong that many cleaning supply commercials feature women in them. Although some people may look at it as sexist, a lot of the time the women in the house are the ones cleaning and making sure that the house stays nice. Cleaning supply commercials are taking a more old fashioned approach, implying that women are the ones who clean. Society is constantly changing, and old fashion approaches to many different things are starting to go out the window. Within the next ten years, I definitely think we will see more men in cleaning supply commercials. When a company starts to market their product, the first thing they need to do is think of their target group. In this case, women are the smartest target to advertise cleaning products to.

Has anyone seen any commercials that are just targeted towards men, when they could/ should be targeted at both men and women?

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